Research snapshot · October 13, 2026

Groundworks × carbon fiber

A Pennsylvania-first contact map for positioning a CFRP product line inside a vertically integrated foundation-repair company.

90+ offices across the U.S. and Canada, with about 7,500 employees.
01 / STRATEGY

Start with the product owner, not the branch

Groundworks already installs carbon fiber straps. The opportunity is to enter the company’s product and manufacturing system, not sell one box at a time to Pennsylvania offices.

Recommended position

Make this a manufacturing and product-development conversation

Groundworks owns Independence Materials Group in Columbia, South Carolina. IMG manufactures and distributes specialty foundation-repair products. That makes corporate operations and IMG the likely route for reviewing a new CFRP system.

02 / PEOPLE

Decision-maker map

Priority is based on who can influence product selection, operations, or internal routing. No public procurement or product-development leader was found.

Priority 1 · Operations owner

Jeffrey Martin

Chief Operating Officer

Oversees sales, service, and operations. He is the strongest named executive for a national product and field-deployment discussion.

No direct contact publishedProduct route
Priority 2 · Enterprise sponsor

Kim McDonald

President

Promoted September 30, 2026. Oversees Marketing, Operations, and Technology, making her a strong sponsor if the pitch spans product, training, and field adoption.

No direct contact publishedExecutive sponsor
Priority 3

Doug Sanders

Chief Executive Officer

Current CEO in July and September 2026 company releases. Best suited to a high-level strategic introduction.

No direct contact published
Founder route

Matt Malone

Founder & Executive Chairman

Founder and former CEO. Relevant when the pitch is framed as a differentiated product platform or long-term partnership.

No direct contact published
Warm-routing option

Gillian Luce

Director of Communications

A published corporate contact who may route a concise request to the right product or operations leader.

Secondary published contact

John Thornton

Chief Marketing Officer

Not a purchasing lead, but his published address offers a second corporate route if the operational path is closed.

Finance status unclear

Michael Mullican

President & CFO as of March 2025

Current title is unconfirmed after Kim McDonald became President in September 2026.

Verify before outreach
Commercial, not procurement

Scott Turnage

Groundworks Commercial · Haltom City, Texas

Published commercial-services contact. He sells through a school purchasing cooperative; he is not identified as a material buyer.

Unverified leads

Benjamin Flowers · Rajeev Rai

Chief Sales Officer · Chief Technology Officer

Titles came from a Datanyze organization snapshot, not a Groundworks release. Treat both as leads only until verified.

Unverified
03 / ROUTE

The shortest credible path

A four-step route designed to uncover the person who owns Groundworks’ proprietary carbon fiber product line.

Call corporate

Use (866) 370-4816. Ask for the product leader tied to Independence Materials Group and carbon fiber wall systems.

Route to IMG

Frame the request around national product evaluation, manufacturing fit, field training, and supply capacity.

Escalate to ops

If no product owner is named, request Jeffrey Martin’s operations organization or Kim McDonald’s office.

Validate in PA

Use Philadelphia or Baker’s Waterproofing contacts to confirm field demand after the corporate owner is engaged.

04 / PENNSYLVANIA

Eight Pennsylvania offices, three regional managers

Each published Pennsylvania office now shows its best named decision-maker. Satellite offices have no separately published manager, so they are mapped to the verified regional general manager.

05 / COMPANY

Scale, ownership, and product context

Groundworks is a large, private-equity-backed platform with in-house manufacturing and an established carbon fiber repair offer.

2016Founded
~7,500Employees, mid-2026
1.5M+Homeowners served
2Private-equity backers

Corporate structure

  • Headquarters: 1741 Corporate Landing Pkwy, Virginia Beach, VA 23454.
  • Backed by Cortec Group and KKR. The KKR partnership began in 2023.
  • An employee ownership program gives employees ownership after six months.
  • Dan Tinker, former SRS Distribution president and CEO, joined the board in July 2026.

Carbon fiber context

  • Groundworks describes straps as low-profile, non-invasive, and epoxy-bonded.
  • The stated application is early-stage cracking or bowing up to two inches.
  • Company material describes carbon fiber as “10x stronger than steel.”
  • The incumbent carbon fiber supplier was not identified publicly.
06 / KNOWN CONTACT

Todd remains unresolved

Public research did not identify a Groundworks technical or engineering contact named Todd who fits the Pennsylvania carbon fiber discussion.

T?

One plausible Pennsylvania clue, but low confidence

A HomeAdvisor review in the Nazareth market mentions a knowledgeable sales consultant named Todd. His last name and exact role were not published. Other Todd candidates were in Alabama and Boston, so they do not fit the Pennsylvania brief.

Best next move: ask Todd for his last name, title, and office. One reply will resolve the match more reliably than further name-only searching.
07 / OPEN QUESTIONS

What still needs to be confirmed

These gaps should be treated as discovery questions, not assumptions.

1

Todd’s last name and exact Groundworks role.

2

Names and direct lines for on-site managers at the five satellite offices.

3

Head of purchasing, vendor management, engineering, or product.

4

The incumbent supplier for Groundworks’ carbon fiber straps.

5

Michael Mullican’s current title after September 2026.

6

No public vendor portal or supplier-registration page was found.

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